$114K+ in 90 Days. A Welcome Flow Built for Immaculate Vegan
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for Immaculate Vegan.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Immaculate Vegan
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
▼
INBOX MODULE
Subject Line: Your 10% off is here
Preview Text: Every product. Every brand. 100% vegan
HERO MODULE
Hero Approach: Direct
H1: Fashion That Fits
Subhead: Your values. Your wardrobe.
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code VEGAN10 at checkout for 10% off your first order. It's good for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here. Our Most-Loved Categories
Vegan Sneakers Clean, everyday style without compromise
Vegan Boots Built tough, sourced responsibly
Vegan Bags Totes, crossbodies, backpacks, and more
Vegan Leather Clothing Jackets and coats that skip the animal products
Vegan Accessories Belts, wallets, and watches done right
Vegan Gifts Curated sets for anyone who cares
2
▼
When Simon and I went vegan, shopping became a project.
Not the fun kind. The frustrating kind. Hunting across a dozen websites, guessing at materials, finding out halfway through checkout that a brand's "faux leather" bag was sitting next to mink-trimmed gloves in the same collection.
There was no single place that was truly, completely vegan. Every category. Every product. No exceptions.
So we built it.
Immaculate Vegan is a curated marketplace of vetted ethical brands from around the world. We check every single product before it goes live. If it's on our site, it's 100% vegan. No fine print, no surprises.
We wanted the shopping experience we couldn't find anywhere else. And from the messages we get, it sounds like a lot of you have been looking for the same thing.
If you have questions about any of our brands or materials, just hit reply. We read every message.
P.S. Your welcome discount is still active. Use VEGAN10 at checkout for 10% off before it expires in 14 days.
– Annick
Co-Founder, Immaculate Vegan
3
▼
INBOX MODULE
Subject Line: What makes us different
Preview Text: Not all vegan fashion is created equal
HERO MODULE
Hero Approach: Curiosity
H1: Not All Vegan
Subhead: Here's what actually matters
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Anyone can slap "vegan" on a label. Here's what we actually stand behind.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Things We Do That Most Retailers Won't
Infographic: Checklist
- Every product is 100% vegan. Not most of them, not a dedicated section, every single SKU we carry
- Brands are hand-vetted before they're listed. We turn away brands that don't meet our ethical sourcing standards
- Materials are named, not hidden. Cactus leather, apple leather, grape leather, MIRUM, Piñatex, cork. You know exactly what you're buying
- We cover the full lifestyle, not just fashion. Beauty, homeware, pet accessories, kids, and gifts, all vegan
- An in-house editorial team covers the materials, trends, and brands worth knowing about
- International shipping with multi-currency support so ethical fashion isn't geography-dependent
Products Shown
- Vegan Sneakers. Your everyday rotation, guilt-free
- Vegan Bags. Material-transparent, brand-vetted
- Vegan Leather Jackets. Coats that hold up and carry no animal cost
4
▼
INBOX MODULE
Subject Line: Your discount code expires soon
Preview Text: VEGAN10. 10% off, 14 days only
HERO MODULE
Hero Approach: Direct
H1: Still Deciding?
Subhead: Your 10% off won't wait
Cta Button: Shop Before It Expires
MODULE 2: TRANSITION COPY
Your code VEGAN10 is still live, but it expires in a few days. Here are some of the most popular things people pick up first.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most-Ordered Right Now
Vegan Sneakers The category new customers reach for first
Vegan Boots Built to last, made without leather
Vegan Crossbody Bags The size that fits everything, the material that fits your values
Vegan Accessories Wallets, belts, and card holders that hold up for years
Vegan Beauty Cruelty-free skincare and body care that actually works
Vegan Gifts Grab something for someone else while you're at it
5
▼
INBOX MODULE
Subject Line: Vegan fashion vs. The rest
Preview Text: Most stores won't show you this comparison
HERO MODULE
Hero Approach: Question
H1: Is It Really Vegan?
Subhead: How to know before you buy
Cta Button: See How We Compare
MODULE 2: TRANSITION COPY
Most fashion retailers that carry "vegan" options also carry products that aren't. And they're often right next to each other.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Immaculate Vegan vs. A Typical Multi-Brand Retailer
Infographic: Table
- Product guarantee | 100% vegan across every SKU | Vegan items mixed with non-vegan inventory
- Material labeling | Named materials per product. Cactus, apple, grape leather, MIRUM, Piñatex | Generic "faux leather" with no sourcing information
- Brand vetting | Every partner brand reviewed for ethical sourcing standards | Open inventory, sellers not individually vetted
- Category breadth | Fashion, beauty, homeware, pets, kids, gifts. All vegan | Usually one or two vegan categories
- Editorial content | In-house magazine on vegan materials, brands, and style | Little to no educational content
- Price transparency | Multi-currency pricing, international shipping | Typically single-market focus
Products Shown
- Vegan Sneakers. Sourced from brands we've vetted ourselves
- Vegan Leather Bags. Materials named, origins known
- Vegan Homeware. The full lifestyle, not just the wardrobe
6
▼
INBOX MODULE
Subject Line: What our customers say
Preview Text: Real orders. Real opinions.
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Here's what customers think
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
We could keep telling you what makes Immaculate Vegan different. But customers say it better than we do.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Verified Customer Reviews
Infographic: Numbered List
- "I was skeptical that vegan shoes could hold up the way leather does. Three months of daily wear and they're still going strong. Genuinely surprised.". Sarah M. [Quality and durability]
- "Finally a site where I can shop without reading every product description looking for hidden animal ingredients. Everything here is already checked.". James R. [Trust and convenience]
- "The bag I ordered looked exactly like the photos and the material was clearly high quality. I've had people ask where it's from and they don't believe me when I say it's not leather.". Priya K. [Look and feel]
- "Ordered on a Tuesday, arrived by Friday. Packaging was plastic-free and the product was wrapped carefully. It felt considered.". Tom L. [Shipping and experience]
- "Customer service replied to my question within a few hours and helped me pick the right size. Small thing, but it mattered.". Claire B. [Customer service]
Note To Nick: These reviews are representative placeholders built to handle distinct objections. Durability, trust/convenience, aesthetics, shipping experience, and customer service. Replace with verified Immaculate Vegan customer quotes before sending.
Products Shown
- Vegan Boots. The durability question, answered
- Vegan Bags. Looks like leather, carries no animal cost
- Vegan Accessories. The details that hold the whole outfit together
7
▼
INBOX MODULE
Subject Line: Last chance. Code expires tomorrow
Preview Text: VEGAN10 is gone after midnight
HERO MODULE
Hero Approach: Direct
H1: This Is It
Subhead: VEGAN10 expires at midnight
Cta Button: Use My Discount
MODULE 2: TRANSITION COPY
Your 10% off disappears tonight. After that, the code stops working and the price goes back to full.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Make It Count Before Midnight
Vegan Sneakers The easiest first order, use VEGAN10 at checkout
Vegan Boots A longer buy that earns 10% back on a bigger spend
Vegan Crossbody Bags A consistent bestseller worth grabbing at a discount
Vegan Leather Jacket The item people say they wish they'd bought sooner
Vegan Accessories Lower commitment, high daily use
Vegan Gifts Pick something up for someone else before the code goes
8
▼
Hey,
You signed up a couple of weeks ago and I noticed you haven't had a chance to place an order yet. No judgment. Life gets in the way, and honestly, sometimes you sign up for something and then forget it exists.
I just wanted to check in.
If there's something stopping you. A question about sizing, a material you're not sure about, a brand you want to know more about before buying. Just reply to this email. I'm here and I actually read these.
If the timing just wasn't right, that's completely fine. You'll hear from us when we've got new arrivals, edits, or something worth knowing about.
No pressure at all.
But if you've been sitting on a decision, your welcome code VEGAN10 is expiring today. After that, it's gone. Worth knowing.
Either way. Glad you're here.
– Annick
Co-Founder, Immaculate Vegan
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.